Egmont Books has acquired two non-fiction titles from Cocoa magazine founder Serlina Boyd.

Inspired by Boyd’s six-year-old daughter, Cocoa Girl, the UK’s first magazine to celebrate Black girls, was launched during the first lockdown in 2020, and grew a readership of 10,000 children in only four weeks primarily through online sales. Cocoa Boy was launched shortly afterwards.

Boyd believes strongly in giving Black children a voice, by educating them about Black culture and Black role models in a fun and engaging way and the “overwhelming positive feedback” for the magazines confirmed to Boyd that there is a crucial need to build a strong brand for young Black girls and boys who are often misrepresented by mainstream media.
Boyd’s first book Cocoa Girl — Awesome Hair: Your Step By Step Guide To Styling Afro Hair is aimed at readers aged six to 10 and is billed as a “celebration of beautiful Black hair”. It will feature natural hair tutorials and show readers how to create their favourite hairstyles, along with fun facts, famous looks and tips from real-life girls.

Rebecca Oku, publisher at Egmont Books, signed the deal for world rights in all languages. Cocoa Girl — Awesome Hair will be published on 5th August 2021, with a second major wave of marketing scheduled for World Afro Hair Day on 15th September 2021. Boyd’s second title will follow in 2022.

Oku commented: “I am delighted that Serlina has chosen to partner with us on these books that celebrate Black girls, Black culture and Black history. Cocoa Girl — Awesome Hair will showcase black hairstyles with tutorials and tips, championing the beauty and history of Black hair which is so often underrepresented in mainstream media.”

Boyd said: “I am thrilled to be working with Egmont, Faith my daughter has been an avid fan of Egmont since falling in love with the Mr Men Little Miss books as a toddler. The books we are creating have never been done before and are sure to be a big hit globally.”